Callout extensions can be modified at any time You can use callout extensions with your existing ads, no need to create new ones. Lastly, Google has made the management of the callout extension simple, as explained on its support page. Basically, using ad extensions, including the new callout one, helps you achieve higher ad position within relying uniquely on your CPC bid (visit our SEM page to learn more about how Smartt can help optimize your Adwords campaigns performance without necessarily increasing your ad budget). Originally, the Ad Rank only included factors such as the maximum CPC bid and the quality score, but since October 2013 Google also takes the ad extensions usage and ad format into consideration to prioritize ads. Google also announced that the use of callout extensions is a factor in Ad Rank, Google’s system that dictates the ad positions. In just one month after implementing callout extensions, we’ve seen a 9% increase in conversion rate.” Spas, restaurants and meeting facilities are just a few of the attractive options our hotels have to offer, which may not be seen through a traditional revenue driving campaign. “ The use of callout extensions has meant we’ve been able to let our customers know how much more our hotels have to offer than just rooms. Hilton Worldwide was one of the advertisers included in the beta test, here is James Harrower, Senior Search Manager’s feedback on the test: The callout ad extension had been made available to some advertisers as a beta test, and based on the testimonials shared it appears that they benefited from an improved click-through rate for the ads using the new extension. Why Should You Use the Callout Extension? If you’re using call extensions, highlight “24/7 customer support” so your customers know they can call your business for help.” “If you’re already using sitelinks for “Women’s Clothing” and “Back to School”, create a callout for “20% off entire site” to encourage people to click through and make a purchase. Google shared the following example to illustrate how several ad extensions can be complimentary: One of the benefits of the callout extension is that advertisers are able to use it alongside other ad extensions. Below is a preview of the new callout extension. The new callout extension is specifically meant to display additional information about your product/ services, or to “highlight what makes your business different from your competitor” as stated by Google.
The different types of ad extensions display a variety of information, such as the sitelinks one displaying links to key pages of your site, or the call extension displaying your phone number (and enabling the “click to call” feature on mobile).
Like any other ad extension, the new Adwords callout extension is a type of ad format that shows additional information within your Adwords ad in order to improve its visibility and the click-through rate (CTR). What is the New Adwords Callout Extension? The new extension allows advertisers to display additional information about products and services directly in the Adwords ads, and will be made available to all advertisers progressively over the next few weeks according to Google. Google announced yesterday the roll out of the new callout extension for Adwords ads.
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